The "Love How You Love" campaign, created with VICE, is like a big, welcoming hug for anyone who’s ever felt weird about what they’re into sexually. It’s all about ditching the fear of judgment and embracing whatever floats your boat, because life’s too short to worry about what’s “normal.” Lovehoney wants everyone to feel accepted and have more fun in life, love, and the bedroom—no judgment, just more ways to enjoy sex, however you like it.