CIROC

Responsible for the launch of the first ever Limited Edition, Black Raspberry Ciroc, I worked directly with Sean Combs (AKA Diddy, AKA Puff Daddy, AKA Love) to lean in to the uniqueness of the brand: The only vodka made from fine French grapes. This campaign educated consumers on how this new variant, quite literally, goes against the grain.

CELEBRITY PARTNERSHIPS

SEAN COMBS + DJ KHALED + Karol G

“ A bottle and flavor as unique as the culture that craves it” – Sean Combs

Black Raspberry Social Launch Video

Karol G Instagram Partnership Video

DJ Khaled Instagram Partnership Video

OUT OF HOME

Black raspberry represents more than a delicious flavor. It serves as a testament to black culture as a whole. This out of home campaign targeted consumers looking to taste luxury in its most spirited form.

Diddy’s Black 100 on THE Ellen SHOW

Bummed she didn’t make the list, Ellen confronts Diddy about his black100 list and learns the origins about how the flavor came to be.